GoTo – A Merger of Indonesian Digital Giants

Case Code: BSTR653
Case Length: 12 Pages
Period: 2016-22
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization : PT GoTo Gojek Tokopedia Tbk
Industry : e-commerce
Countries : Indonesia
Themes: Strategic Alliances, Business Environment

Abstract Case Intro 1 Case Intro 2 Excerpts

Background

Tokopedia, a technology based e-commerce company in Indonesia, was founded by Indonesian entrepreneurs William Tanuwijaya (Tanuwijaya) and Leontinus Alpha Edison in the year 2009. The company started its business as an online marketplace and later grew into a technology based company..

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